The beginning
Searolf was born over ten years ago when two people were looking to purchase a boat and little did they no what ever they brought would be called Searolf.
Many mariners are superstitious especially Keith and Angie, Searolfs first owners for as they choose the boat for them the sign in the portal donned forsale ! No great surprise really, but re jig the letters and welcome to Searolf.
After a lot of hard work searolf was nearly ready to take to the water but the lighting was poor and very power consuming, and so began the hunt for LED's
after sourcing some quality products fitting them and being overjoyed with the results the idea of trying to sell them soon materialised and Searolf as you now know is born.
Keith and Angie grow the business from strength to strength and became a name in the marine industry supplying all from boats, the Goodyear blip, full sail ships, yachts and dinghies . As the years went by business was good but like everything there is a time you want to free yourself and enjoy life.
Welcome the New owners
Searolf had a good customer base, some where very loyal shared the same ideas for quality and customer service. So the offer was made to Jannel Cruisers Chandlery, a family company that had been in the marine business for over 40 years spanning to generations, and here we are now with a lot of help at the beginning flying the Searolf flag under the umbrella of the chandlery.
The future
Quality, customer service, values and a ambition to grow. Not to big mind as we tend to think when you get to corporate you might start to loose some of the values you started with, for now thats it but we look forward to writing the next chapter.
Searolf was born over ten years ago when two people were looking to purchase a boat and little did they no what ever they brought would be called Searolf.
Many mariners are superstitious especially Keith and Angie, Searolfs first owners for as they choose the boat for them the sign in the portal donned forsale ! No great surprise really, but re jig the letters and welcome to Searolf.
After a lot of hard work searolf was nearly ready to take to the water but the lighting was poor and very power consuming, and so began the hunt for LED's
after sourcing some quality products fitting them and being overjoyed with the results the idea of trying to sell them soon materialised and Searolf as you now know is born.
Keith and Angie grow the business from strength to strength and became a name in the marine industry supplying all from boats, the Goodyear blip, full sail ships, yachts and dinghies . As the years went by business was good but like everything there is a time you want to free yourself and enjoy life.
Welcome the New owners
Searolf had a good customer base, some where very loyal shared the same ideas for quality and customer service. So the offer was made to Jannel Cruisers Chandlery, a family company that had been in the marine business for over 40 years spanning to generations, and here we are now with a lot of help at the beginning flying the Searolf flag under the umbrella of the chandlery.
The future
Quality, customer service, values and a ambition to grow. Not to big mind as we tend to think when you get to corporate you might start to loose some of the values you started with, for now thats it but we look forward to writing the next chapter.
